We all know how important social media has become in the last 10 years. Especially when we talk about success, that’s why today’s episode is something special. Luke and Jordan Lintz of Highkey Clout podcast are convinced about something: followers is the new currency. That’s right folks; followers are precious when it comes to growing your own business or your personal brand. They give you credibility in this social media world, even if they are just following you for a giveaway. Today’s episode is all about building and focusing on the right audience in order to build and sell through social media. 

It has never been easier to start a business thanks to social media. You can sell products to people you will never know and talk directly to anyone in the world that has an Instagram account through a private message. By training his students in the real estate market, Stefan’s top student makes more than one million USD per year, and he could not be happier. Learn in this episode how Stefan Aarnio builds entrepreneurs along with the HighKey Clout. 

From political issues and the possibility of a war starting anytime soon to discovering the secrets of leveraging your business through social media, Stefan believes it is important for both men and women to read Hard Times Create Strong Men. We can’t be sure when the good times will be over, but we must be prepared. 

Learn why direct messages (DM’s) are the new phone calls, the 1900’s true definition of Clout, how it stands out in business and politics and why it is so relevant, Stefan’s biggest house flip, his greatest real estate mistakes and why reading a book every day of your life can save you from the end of time.

Podcast Summary 

00:19 – How Stefan started on social media and what you can learn about targeted audiences.

03:30 – Why Facebook has little engagement and the future of TikTok.

05:04 – How social media can help you build a business.

05:41 – On Stefan’s program and how he builds entrepreneurs.

09:47 – DM’s are the new phones: why people now buy through social media.

11:44 – How to leverage your social media.

16:11 – The hard times’ cycle, how men behave in different social and historical circumstances, and on the war around the corner (also… Baby Yoda).

22:32 – The story behind Hard Times Create Strong Men.

27:03 – A definition for clout.

29:11 – A rapid-fire question session: Stefan’s greatest deal and his biggest fuck up in his real estate career.

35:46 – What sets apart strong men from the weak men.

41:16 – On sports and Stefan’s violent past as an athlete.

43:00 – Calling people out: Who’s the cloutiest person you have met?

45:02 – The importance of reading for personal growth and why books are more relevant than any social media platform. 

Get connected with Stefan

Follow Stefan on Instagram

Episode Resources

The Fourth Turning by William Strauss and Neil Howe

Guns, Germs and Steel by Jared Diamond

The Lucifer Principle by Howard Bloom

Thank you for listening to Respect The Grind with Stefan Aarnio. If you liked this show don’t forget to subscribe, share it with your friends, and leave a review on iTunes.