Chapter 37

The $1,000 Hot Dog and the Genius Behind It.

It is better to sell one $1,000 hot dog than to sell one thousand $1 hot dogs. That’s why Stefan Aarnio chose to get into real estate. Selling one hot dog for $1,000 makes so much more profit, requires less effort, and has less customers and overhead than a high-volume business.

In this chapter of Money, People, Deal, you’ll learn all about the three business models: the horizontal, the vertical, and the diagonal. You have no idea where thinking big could take you, so there is nothing wrong with asking for more dollars for a single hot dog. Compare a $1 hot dog to a $1,000 hot dog, which cart would you rather own?

“I got into real estate because in music I was selling hundreds of $1 “hot dogs,” whereas in real estate, I could sell a few $1,000 “hot dogs” and make a much better living.”

For centuries, entrepreneurs have taken resources from different sources and have assembled them to create higher value. Learn from Stefan Aarnio the rules of the deal game, how to change your mindset and who you have to become to succeed and the art of Money, People and Deal. Invest in yourself so others invest in you at: