Chapter 30

What Recession? How to Become Recession Proof.

Between the top of the market and the bottom of the market is “no man’s land”, also known as the middle of the market. Being in the middle represents a huge threat, because this is where recessions destroy businesses and entrepreneurs. There is no loyalty in the middle market, it is a savage place to be.

In this chapter of Money, People, Deal, you will learn about the importance of avoiding belonging to the middle market. If you play in the middle you have a high risk of being wiped out by a recession. Play smart, stay focused on the top or the bottom, and make your customers either want you or need you. 

“There is loyalty at the top, as long as you are the best. There is loyalty at the bottom, as long as you are the cheapest.”

For centuries, entrepreneurs have taken resources from different sources and have assembled them to create higher value. Learn from Stefan Aarnio the rules of the deal game, how to change your mindset and who you have to become to succeed and the art of Money, People and Deal. Invest in yourself so others invest in you at: