Chapter 32

Coca-Cola Vs. Drug Dealers – Pay Everybody.

Has it ever crossed through your mind that Coca-Cola and drug dealers share a lot of things in common? Addictive products, insane profit margins, and concentrated producers are some of the features both share. The success of both models lies in the fact that “everyone who touches the product gets paid”.

In this chapter of Money, People, Deal, Stefan Aarnio compares the addicting soda with illicit activities’ to prove a point to an important statement: everyone who touches the product gets paid. This strategy is relevant for you and your business, since you want everyone to be paid, well and happy to work with you. 

“Learn from Coca-Cola and drug dealers, and implement the “pay-everybody” strategy in your business. If you build a good program and stick with it, then you will see fantastic results in thirty days or less.”

For centuries, entrepreneurs have taken resources from different sources and have assembled them to create higher value. Learn from Stefan Aarnio the rules of the deal game, how to change your mindset and who you have to become to succeed and the art of Money, People and Deal. Invest in yourself so others invest in you at: